CSA STAR-Compliant Sales & CRM Vendors (2026)

CSA STAR-Compliant Sales & CRM Vendors

Sales & CRM vendors are evaluated against CSA STAR when they handle the workflows this framework governs. Currently, 6 vendors in our Sales & CRM category hold CSA STAR certification and 3 hold it partially or conditionally. Each listing below links to the vendor's full compliance profile.

Sales & CRM vendors that hold CSA STAR certification

Salesforce

27/32

Leading cloud-based CRM platform for sales, service, marketing, and customer engagement.

Gong

14/32

Revenue intelligence platform that captures and analyzes customer interactions across calls, email, and messaging.

Outreach

11/32

Sales engagement and revenue workflow platform for pipeline generation and deal execution.

Zoho CRM

10/32

Cloud CRM for sales, marketing, and customer support, part of the Zoho suite.

Self-assessment

Freshsales

10/32

Sales CRM from Freshworks with built-in phone, email, and AI-based lead scoring.

Level 1

Apollo

7/32

B2B sales intelligence and engagement platform with a large contact database and outbound automation.

CAIQ self-assessment published on trust center

SugarCRM

6/32

CRM platform (now branded SugarAI) with sales, marketing, and customer service modules.

STAR Registry listing

Salesloft

4/32

Sales engagement platform; now also operates the Drift conversational marketing product following its 2024 acquisition.

CSA badge shown on the trust center. The specific STAR level is not detailed there

Clari

4/32

Revenue operations and forecasting platform; merged with Salesloft in December 2025.

CSA badge shown on the trust center. The specific STAR level is not detailed there

These sales & crm vendors do not currently hold CSA STAR certification:

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